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Distribution Drift

An audit, not another dashboard

Rest knowing your hotel is sold the way you set it up.

Nobody has time to test every date and rate by hand. We check your hotel from the outside as a guest would, then show you what needs fixing and the evidence behind it.

Find the drift. Restore alignment.

Your hotel

ENEUR
  1. Stay (current step)
  2. Search
  3. Request

90 nights from tomorrow · 2 adults. Dates and guests are fixed for your first look.

Arrival

Tomorrow—  (fixed for your first look)
90 nights between arrival and departure.

Departure

 —  (fixed for your first look)

Guests

Room 12 adults  (fixed for your first look)

Your first look covers the next 90 nights for 2 adults. Both are fixed.

First look on us · No access to your systems · Every result checked by an expert

You set it up. You never see the result.

Rates in the channel manager. Rooms in every extranet. Restrictions, promotions, a policy someone set two years ago. Then it all goes live, and you move on to the next thing.

What you set up

Live

  • Rates

    Channel manager

  • Rooms

    PMS

  • Restrictions

    Channel manager

  • Promotions

    Booking engine

  • Policies

    Booking engine

  • Meal plans

    PMS

  • Minimum stays

    Booking engine

  • Mapping

    Channel manager

  • Discounts

    Booking.com

Every system says delivered

  1. PMSDelivered
  2. Channel managerDelivered
  3. Booking engineDelivered
  4. ChannelsDelivered

Each one confirms its own step.

Illustrative data

What the guest sees

Most of it arrives intact. Some of it drifts.

  • Room order

    • Standard Double €154
    • andSuperior Double €148

    Superior Double €6 below Standard Double

    The better room is the cheaper one.

  • Stacked discounts

    • Standard Double €154
    • thenMember −10%
    • thenEarly booker −15%
    • then€118

    €36 below the rate you set

    Two discounts stacked into a price you never set.

  • Two-night stay

    • 6→7 Febopen
    • and7→8 Febopen
    • together6→8 Febno room bookable

    No room for the two-night stay

    Each night sells on its own. The stay does not.

None of them checks what the guest actually sees. You usually find out from a guest complaint or a weak month.

We look from the outside

A finding your team can act on.

Each finding starts with one line that says what we saw. Then come the evidence and what to review. Your general manager reads the first line. Your revenue manager checks the rest.

Room-price ladder · Example Hotel

Price by check-in date and room category

Your website, 4 to 8 February

Illustrative data

  1. 4 Feb

    Thu

    • Junior Suite€210
    • Superior Double€165
    • Standard Double€140

  2. 5 Feb

    Fri

    • Junior Suite€215
    • Superior Double€170
    • Standard Double€145

  3. 6 Feb

    Sat

    • Junior Suite€220
    • Superior Double€148
    • Standard Double€154
    • Superior Double below Standard Double · €6

  4. 7 Feb

    Sun

    • Junior Suite€225
    • Superior Double€175
    • Standard Double€150

  5. 8 Feb

    Mon

    • Junior Suite€215
    • Superior Double€170
    • Standard Double€145

Finding · Room-price hierarchy

Illustrative data

Finding

Example: Superior Double is €6 below Standard Double on 6 February.

Why it matters
Guests can book the better room for less than the room below it. In this example the hotel did not intend that.
What to review
Review room mapping, derived-rate settings and any date-specific overrides.

Like-for-like scope

  • Your website
  • 2 adults
  • 1 night
  • Room only
  • Public flexible rate
  • EUR

An unexpected price order is a reason to check the intended strategy, not proof that a higher category must always cost more.

See what a first look finds on your hotel.

Gleb Gorbachev, founder of Distribution Drift

Who is behind it

Built by a hotelier, for hoteliers.

For three years I ran distribution at Hotel Madeira: the rates, the room mapping, the extranets. Every system said the work was done, but none of them showed what a guest saw. So I built a way to look at a hotel from the guest’s side. My software runs the checks, and I review every result myself.

Gleb Gorbachev, Founder

More about us

Not just mistakes. Strategy drifts too.

We look for both kinds.

Setup drift

Where it comes from
A setting that broke, or was never updated.
What it looks like
A rate on the wrong room. A restriction left on after the season. A deadline that differs by channel.
What we do
Find what broke and show you the evidence.

Strategy drift

Where it comes from
A decision that was never fully carried out, or came from another hotel.
What it looks like
A room order that no longer makes sense. Discounts that stack further than you meant. Rules copied from a hotel that isn’t yours.
What we do
Help you decide what your hotel should sell, then check that it does.

What a hotel distribution audit checks: Look beyond the headline rate.

28 checks in six areas, each against what you meant.

Rooms

Order, prices, availability, minimum stays and names, on your website and Booking.com.

Rates and offers

Like-for-like prices, rate plans, meal plans, discounts, member prices and partner offers.

Occupancy

Prices by number of guests, child ages and extra beds, on your website and Booking.com.

Policies

Cancellation, payment, release periods and the price gap between flexible and non-refundable rates.

Website and content

Pages, links, forms, languages and facts that disagree between pages.

Listings and contact details

Your hotel’s name, address, phone and website, on the listings we check.

What we check depends on the property, its channels and the agreed scope.

How the audit works: No dashboard. Just the answer.

Distribution Drift is a hotel distribution audit service in Madeira, Portugal, for independent hotels, small groups, boutique hotels and city hotels. We check how your hotel is sold on its own website and on Booking.com, and bring you what needs fixing.

See how it works

  1. 01

    Send us your hotel

    Your hotel’s name or website, and an email for our reply.

  2. 02

    We check it as a guest would

    Your website and Booking.com, searched as a guest. An expert reviews every result.

  3. 03

    We walk you through what we found

    The finding first, then the evidence and what to review.

  4. 04

    Fix it, then keep it fixed

    We work through the fixes and the strategy with you. Nothing changes without you. Then your hotel stays on our watch.

Find the drift. Restore alignment.

Add your hotel’s name or website. We’ll check it as a guest would, then walk you through what we found.